Presentations

As agentic AI systems begin to autonomously negotiate, purchase, and personalize digital transactions, they are transforming the e-commerce landscape—and challenging established legal and regulatory frameworks. This brings together leading in-house counsel, private practitioners and industry experts to explore the future of AI-driven e-commerce and where it stands in terms of regulation, governance and ethics. Panelists will examine critical legal questions surrounding agency, liability, consumer protection, IP, and data governance, as well as the ethical and cross-border implications of autonomous agents operating in global digital markets. This panel will discuss how legal systems can evolve to meet the next frontier of e-commerce innovation.